How the Super Bowl became the year’s biggest social TV event
Updated: 2012-01-31 16:35:45
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now Comcast reveals social TV plans in patent application How the Super Bowl became the year’s biggest social TV event Posted by Natan Edelsburg on January 31, 2012 Tweet It’s official . Every single major Super Bowl media investment has a social TV component . Brands with hopes at leveraging the big game to reach consumers have recognized that investing in buzz during the event isn’t enough . To truly capitalize on those millions that they’re about to spend on a commercial spot , they must hype the social web like never before . Shazam has a big announcement coming up , and it has already said it will power up to a third of the ads during the game Brands are buying promoted tweets
President Obama has been popping up in live events and town halls on Facebook, Twitter, YouTube and now in a Google Plus hangout, chatting with 5 lucky (and pre-selected) Americans in a live video stream. Over 130,000 total questions were submitted, and we're waiting for the final audience numbers from Google+. Just as FDR triumphed on radio and JFK on TV, Barack Obama shines in social media circles with an upbeat, easy-going style. 
, THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now Comcast reveals social TV plans in patent application Skipping TV for YouNow , the future of reality programming Posted by Natan Edelsburg on January 30, 2012 Tweet If you don’t watch reality television , you’re probably lying . From Survivor to Big Brother , to the Kardashians and Jersey Shore , reality TV has changed the way television is produced forever . There are books written on the subject , classes taught at universities and there’s even a school dedicated to the profession . The NY Reality TV School is pioneering the development of reality TV training . 8221 The founder of the school is Robert Galinsky who even created a Reality School Game Show . 8221 Galinsky recently
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now Comcast reveals social TV plans in patent application Shazam to power up to third of Super Bowl ads Posted by Natan Edelsburg on January 29, 2012 Tweet Anyone who’s unsure that brands are interested in spending on social TV should take a hard look at the work Shazam has executed since launching Shazam for TV” last year . Next weekend , as many as one-third of the Super Bowl ads will have some Shazamable component , the company says No one else has come close to delivering as many unique campaigns , nor do they have our scale , with more than 175 million people who use Shazam , 8221 said Andrew Fisher , Shazam’s Chief Executive Officer . Shazam is the leader in second-screen
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now Comcast reveals social TV plans in patent application The Oscars go social with Shira Lazar’s What’s Trending’ Posted by Natan Edelsburg on January 27, 2012 Tweet The Oscars producers are finally figuring out that you don’t necessarily need young hosts to be hip on the social web . The team behind the Oscars seems to be developing simple and effective ways to partner with already existing influential communities . First a video in partnership with Funny or Die and now a 5-part web series with Shira Lazar’s What’s Trending show . Called Oscar Dailies they’ll feature an all-star lineup of film experts including Mashable Entertainment Editor Christina Warren , YouTube Star Michael
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now Comcast reveals social TV plans in patent application How CBC’s Cover Me Canada’ leveraged social voting Interview Posted by Natan Edelsburg on January 27, 2012 Tweet I recently wrote that a television property has yet to exist where the voting was solely on social . I was delighted when Tessa Sproule CBC’s Director of Interactive Content tweeted at me to tell us about the social voting Cover Me Canada a reality elimination music show , 8221 that aired on CBC from September to November . The Canadian television market is an important one that continues to grow in ad revenue and accounts for over 7 billion . There’s also great content that comes out of Canada that often ends up on
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now Comcast reveals social TV plans in patent application Social TV app Viggle launches with real-life rewards Posted by Cory Bergman on January 26, 2012 Tweet Earlier this month , we previewed Viggle a new social TV app that’s the brainchild of former American Idol exec Robert Sillerman . Today , Viggle hit the iTunes Appstore iPhone right now and we gave it a spin . Viggle is based on rewards not badges or stickers but gift cards from Amazon , Starbucks , Burger King , iTunes and freebies like an iPod Shuffle and one month of Hulu Plus . To earn these rewards , TV viewers accrue points by checking into broadcasts , setting reminders for upcoming shows , watching videos , playing games
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now Comcast reveals social TV plans in patent application Networked Insights analysis of the State of the Union Posted by Natan Edelsburg on January 26, 2012 Tweet Twitter and Mass Relevance put out some very interesting data the State of the Union , and now social TV data company Networked Insights has provided us with a deeper analysis of what social comments can tell us about the president’s TV broadcast to the nation . Social TV data continues to be fascinating . From the top level analysis on the biggest moments to infographics that paint a picture of the ongoing conversation , boring traditional TV ratings better watch out for companies that have technology and know how to listen
, THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now Comcast reveals social TV plans in patent application Making movie trailers on TV more social , meet MoviePal Posted by Natan Edelsburg on January 25, 2012 Tweet Social-savvy TV junkies usually scoff at the idea of watching commercials . DVRs , Netflix , iTunes and the on-demand culture have made TV commercials for much scripted content , irrelevant . There is an exception though when it comes to movie trailers . Trailer and film junkies get hooked up Apple’s trailer site but those who fall into the genre of of , I watch insane amounts of TV but rarely see movies like myself coming across a trailer that entices me on TV can get me to get off the couch . The obvious thing to do